Friday, October 10, 2008

Promote Your Business Opportunity with These Commericials

Women are looking for opportunities to add to their income with part time work. Are you helping them see you are "hiring?"

Offer your business opportunity by using commercials at your shows, during your personal consults, and on your customer service calls. Use your own or modify one of these to fit your company:

“The desire for our products is rapidly expanding, and I am looking for energetic women who want an extra $500 or more a month to help me reach our growing customer base.”

“Today more than ever, the American Dream of business ownership is on the rise, and women are leading the pace. Being a Consultant is a risk-free way to achieve your American Dream.”

“Besides yourself, who do you know who is fun, energetic, and would be a natural Consultant?”

"Eliminating debt is possible when you are a Consultant."

"By building a ______ business, you can be building your retirement fund"

Thursday, October 9, 2008

Stories Sell!

You can tell the features about your products to your customers and they'll feel better about buying, or you can share stories and see them identify with the story and jump to order.

For example:

Selling jewelry? My best friend never wears jewelry but she since I gave her this simple necklace and earring set, she's found that she gets a lot more compliments at work! Now she's asking for my catalog and making her wish list!”

Selling Kitchen tools? “My daughter was standing in front of the refrigerator with the door open wearing her white First Communion dress, and while reaching for the orange juice she knocked the bowl of spaghetti sauce onto the floor. I was so glad I had used the _____ bowl with lid because the lid didn't come off! Can you image red spaghetti sauce on a white dress? This ___ bowl with the lid is a must have if you have kids or even a husband!”

How about cosmetics? “One of my hostesses found a mother-daughter party was just the ticket to teaching her teenager how to wear her makeup appropriately. If you are tired of raccoon eyes on your daughter or her friends, schedule a mother-daughter event and I'll teach them how to wear their makeup.”

Selling undergarments? “I got a letter from a customer the other day who shared that she always felt frumpy in her clothes but since getting her new perfectly fitting bra, getting “the girls” in place, not only does her back feel better, but her clothes look so much better on her too. The frumpy days are over!”

What personal stories do you have or do you hear from customers about your products? Stories touch on emotions, and make the reason to buy justified.

Friday, October 3, 2008

Saturation in the Industry? In Your Community?

As my daughter stands at the counter making her Tastefully Simple Giddy-up Guacamole in the Tupperware bowl, with a Pampered Chef spatula, she’s telling me she is going to need all these kitchen necessities when she gets married some day. She’s all of 17 now, without a boyfriend, but busy planning for the future. I am reminded by this comment that there is no such thing as saturation in direct sales. There will always be people who will buy from multiple companies. There will be young ones growing up expecting to buy and sell.

She finished her snack by serving her guacamole in the Longaberger bowl and she’s wearing her Lia Sophia Jewelry and Mary Kay cosmetics. Look around my kitchen and you’ll see the AtHOME America wreath, the tiered wire Home Interiors and Gifts fruit basket, a Signature HomeStyles basket of mail, and my Creative Memories scrap booking materials spread all over the table.

Off the top of my head, I counted 37 different direct sales companies that I have bought from and I know there are more. My kids have grown up understanding that this is the way we shop. When Weekenders USA closed their doors, Kari literally said “Now what am I going to do? I was planning on that as my back up after college.” I assured her there will always be a direct sales company that she will fit in when she’s ready to sell. Her generation is growing up knowing that direct sales is a part of life, not only for their personal and household needs but also to provide their lifestyle expectations. She expects it’ll be a part of her future.

Recognize how many different products you need in your home and that there are more generations growing up you begin to realize there are enough people to sustain all the direct sales companies and there will always be more people ready to sell your products. I won't even go into the topic of how many McDonnalds and other fast food restaurants are open in a community, or how many bank branches there are in the community, both indications that there is room for everyone and customers to sustain them.

So tell me, how many direct sales companies have you purchased from? Really, I'd love to know.